Crisp Hugo pricing and alternatives
Hugo starts at $45 per month (Mini plan). There's a 14-day free trial.
What does Hugo do?
Hugo is the AI support agent in Crisp. It answers customer messages around the clock across website chat, WhatsApp Business, Instagram, Messenger, email and SMS, using an AI model trained on the business's own data, and hands conversations to human support agents when needed.
What else should you know about Hugo?
Crisp doesn't state any security or compliance standard.
| Fact | As stated | Checked |
|---|---|---|
| Price | From $45 per month (Mini plan). | Oct 17, 2026 |
| Free trial | Yes, 14 days | Oct 17, 2026 |
Who is Hugo for, and what's the catch?
Suits an early-stage company that wants AI help with customer service from day one: the Mini plan includes 4 seats and around 90 automated conversations. The 14-day free trial needs no card.
The catch: Hugo is part of Crisp, priced per Crisp workspace, and Mini at $45 a month includes just $5 of AI credits. Chatling has a free plan with 200 AI credits.
What are the alternatives to Hugo?
Other AI customer service software to compare with Hugo are Chatling (from $21 per month, billed annually), Chatbase (from $32 per month, billed annually) and Lyro AI Agent (from $32.50 per month).
| Tool | Price as stated | Free plan or trial | Compliance it states | Checked |
|---|---|---|---|---|
| ChatlingChatling · Vendor site | From $21 per month, billed annually | Free plan | GDPR | Oct 17, 2026 |
| ChatbaseChatbase · Vendor site | From $32 per month, billed annually | Free trial (7 days) | SOC 2 Type II, GDPR, Mentions HIPAA | Oct 17, 2026 |
| Lyro AI AgentTidio · Vendor site | From $32.50 per month | Free plan, Free trial (7 days) | SOC 2 Type II, GDPR, Mentions HIPAA | Oct 17, 2026 |
| BotpressBotpress · Vendor site | From $150 per month, billed annually | Free plan, Free trial | GDPR, Mentions HIPAA, SOC 2 Type II | Oct 17, 2026 |
| eesel AIeesel · Vendor site | From $299 per month | Free trial | Signs a HIPAA BAA | Oct 17, 2026 |